Race Tech Awards 2012
From the beginning the motorsport market has been quick to adopt Lazer products, with some of the biggest names in racing using the lights from an early stage. In the first year of production, the Lazer products had been nominated for three awards within the field of international motorsport, including ‘Most Innovative New Motorsport product 2012’.
Since then more and more teams and drivers, for whom there can be no compromise in performance or reliability, have made the transition to Lazer. The clearest example of this being our high profile partnerships with leaders in both WRC (M-Sport) and World Endurance (Toyota Motorsport) series. Success isn’t just limited to the world of motorsport however, with Lazer lighting solutions prevalent amongst protagonists of gruelling off-road events such as the Dakar Rally or King of the Hammers, a testament to the build quality and robustness of every product that leaves our premises.
Success on the track has helped give the brand credibility, which has translated through to confidence for the road buyer who chooses to fit the same products to their vehicles. Recognising the suitability of our products within the 4×4, Pick-Up, and Commercial Vehicle sectors, we are now approved suppliers to OE manufacturers across each of these sectors. Still we will not rest on our laurels and development work continues on both new lighting products, as technology advances and innovation dictates. Innovation isn’t just limited to our lighting solutions however, increasingly we focus on how our products integrate onto different vehicles, meaning Lazer becomes known as much for its mounting solutions as its superior lighting. With continued product development a priority, and an expanding worldwide distribution network, Lazer Lamps is very much a company with big plans for the future, so watch this space!